Amedeo

Edition One

Italy

Amedeo

Amedeo is undoubtedly an iconic designer, having valiantly converging heritage in Italian craft of Cameo and European cultural concepts with the contemporary social and fashion ideals and styles. His design philosophy aims at an extremely contemporary approach to the ancient art of cameo making, through alternative materials, unexpected ideas and smile-triggering designs Amedeo has got jewellery in his DNA and has shown a trailblazing track record of success in his endeavour to create an iconic brand in the global luxury world.

At 16, Amedeo learnt the art of carving Cameos in his father’s company, MM Scognamiglio, continuing an artistic tradition dating back to the early 1800s, in his hometown of Torre del Greco. In 2001 the world saw the opening of the first Amedeo boutique on the chic Upper East Side in NYC, dedicated to the designer’s unusual vision of Cameos, shortly followed by another opening in Capri, Italy. Since then, Amedeo has modernized Cameos, making them glamorous and trendy, appealing to the die-hard fashionistas from Paris, NYC, London and Moscow. His one-of-a-kind pieces have appeared on the pages of Vogue America, Vogue Paris, Vogue Italia, Elle, New York Times, W Magazine, V Magazine, Town and Country, Style.com, Departures. Prada, Wall Street, It’s Complicated, When in Vegas and TV shows such as Will & Grace and Lipstick Jungle. Fans and devotees include Oprah Winfrey, Rachel Welch, Kim Catrall, Patricia Field, Cameron Diaz, Jennifer Aniston, Katherine Heigel, Brooke Shields, Carine Roitfield, Nina Griscom, Olivia Chantecaille, Linda Fargo, Giovanna Battaglia and more.

Prada, Wall Street, It’s Complicated, When in Vegas and TV shows such as Will & Grace and Lipstick Jungle. Fans and devotees include Oprah Winfrey, Rachel Welch, Kim Catrall, Patricia Field, Cameron Diaz, Jennifer Aniston, Katherine Heigel, Brooke Shields, Carine Roitfield, Nina Griscom, Olivia Chantecaille, Linda Fargo, Giovanna Battaglia and more.