Annoushka was founded by Annoushka Ducas and her husband, entrepreneur John Ayton, in London in 2009. Annoushka began designing Annoushka jewellery quite naturally when unable to find the sort of fine jewellery she wanted to wear. Her jewellery is beautiful, playful, contemporary, well crafted fine jewellery that is designed to endure and be part of a multitude of individual personal stories.
Annoushka has nurtured relationships with the finest craftsmen across the world for the last 30 years, from Paris to Hong Kong, which has enabled the brand to work locally and sustainably when sourcing materials, and ensures each piece of jewellery is finished to the highest standard. The Duchess of Cambridge frequently wears her Annoushka Baroque Pearl Earring Drops to complete her ‘classic contemporary’ daytime wardrobe, and Rihanna and Gwyneth Paltrow are loyal supporters of Annoushka’s layered style. In 2012, Annoushka was awarded Most Excellent Order of the British Empire (MBE) by Queen Elizabeth II for her services to British jewellery industry, beginning with Links of London, which Annoushka founded in ÿ99þ. She has been named Jewellery Designer of the Year, Gift Designer of the Year, Brand of the Year (twice), and she was short-listed for the Veuve Cliquot Businesswoman of the Year.