Ludovic Ballouards foray into watchmaking was paved by his passion for the construction and flight of radio-controlled model airplanes. At 12 years old, he had excelled in this early interest and this later led a professor to suggest that he used this gift for assembling infinitely small parts in the service of watchmaking. His passion and enthusiasm for timepieces kept on growing, and finally led him to work in Geneva, Switzerland, one of the cradles of watchmaking, at one point devoting himself to the assembly and regulation of the extraordinary Sonnerie Souveraine”. In 2009, he launched his own brand with his first timepiece, the Upside Down, a beautiful, complicated platinum timepiece which was awarded the Special Prize of the Jury by the Prestigious Magazine, Montres Passions during the Watch of the Year event in Geneva. Therest, you could say, is history.